7 Tips to Develop a Social Media Marketing Strategy for Your Hospitality Business — Are Morch, Digital Marketing Coach

Do you want your hospitality business to thrive? Build an effective Social Media Marketing strategy, and you will accomplish your goal.

Social media marketing plays a crucial role in the success of the hospitality business. Here is why.

Daily social media usage reached 144 minutes in 2019, and this number keeps rising. Modern users are getting more and more influenced by what they see on social media platforms. People want to visit places they’ve discovered on Facebook and eat food they’ve seen on Instagram.

It means that if you want to make your hospitality business a success, you should improve your social media presence.

Read this article to know how to build a strategy for this purpose.

Define your goals

The first thing you should do to develop a compelling Social media marketing strategy is to define your goals.

What specific results do you expect to achieve? How many new guests do you want to attract? How much money do you want to make?

Answer these questions and write SMART (specific, measurable, achievable, rational, and time-bounded) goals.

Here are a few examples of SMART goals that hospitality business might have:

• To increase the percentage of direct bookings by 20% in January 2021.
• To increase traffic to the website by 18% by the end of Q2.
• Grow average non-rooms revenue per guest by $55 by the end of Q1.

Be better than your competitors

What SMM strategies your competitors are currently using? Do these strategies work effectively enough?

Analyze social media posts that other hospitality businesses create and figure out what kind of content works best in your niche. Learn from the best practices and avoid common mistakes.

Here are five things to analyze when researching competitors’ Social media marketing strategies:

• Types of content used (videos, memes, reels, etc.)