The coronavirus (COVID-19) is forcing hotels to rethink their digital marketing strategies. Travel bans, social distancing, mental challenges, newly imposed health requirements are now forcing us all to look at digital marketing from a new perspective.

Hotels that can use new technology and tools well to keep on going despite uncertain markets through an innovative digital marketing transformation will be ahead of the competition.

New technology is also making it easier for hotels to adapt to new digital marketing strategies.

Let’s take a look at how digital marketing is enabling a paradigm shift for hotels that are looking to tap…


As global warming and climate change continue to make headlines, consumers are becoming increasingly aware of the effect their choices have on the planet. From recycling plastic products to eating less meat, people everywhere are adopting a more sustainable lifestyle. Now, many are even beginning to consider green accommodations while traveling.

Luckily, there are multiple ways to cater to your more earth-conscious guests and even increase your bottom line in the process.

Water-Saving Initiatives

Guests require a clean supply of water during their stay. However, many tend to use too much. Conventional showerheads flow at about 5 gallons per minute, which can…


Do you want your hospitality business to thrive? Build an effective Social Media Marketing strategy, and you will accomplish your goal.

Social media marketing plays a crucial role in the success of the hospitality business. Here is why.

Daily social media usage reached 144 minutes in 2019, and this number keeps rising. Modern users are getting more and more influenced by what they see on social media platforms. People want to visit places they’ve discovered on Facebook and eat food they’ve seen on Instagram.

It means that if you want to make your hospitality business a success, you should improve…


The coronavirus is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while traveling to different locations.

They are looking to work in any location that provides wireless internet capabilities and mobile hotspots.

Traditionally many brands have resisted remote work. But with the coronavirus, we have seen a major shift where brands are adapting to this trend.

Today we see an evolution in a new workforce that is looking for flexible accommodation solutions.

Is your hotel ready to tap into the fastest-growing market segment today? Then keep on reading and learn 10…


The call to stay home and social distance after COVID-19 hit the world saw travel restrictions being implemented all over the world. This didn’t not only hurt the hotel and travel industries but also devastated travel plans for world trotters.

Thankfully, the world is slowly opening up for travel after what seems like a century to travel lovers. Hotels can now breathe a relief for a glimpse of light at recovering what they have lost during the pandemic.

However, one thing remains a fact- travel and hotel stays will never feel the same even post COVID-19, at least in the…


UX design is simply a type of design that makes use of products that provide satisfactory and nice experiences to users.

It involves the design of the entire process of acquiring and updating the product. They include branding, function, and software updates. UX is often confused for User interface design. Although they work hand in hand, A UX design includes more detail.

UX designers concern themselves with the making and updating of the product. They also add more to the original product. It all begins even before the user purchases or hires the hospitality product. …


Digital customer experiences are not limited to booking hotel rooms but they are about the entire journey from discovering a place, to considering various hotels and learning about local experiences through recommendations, reviews, comments, and general public opinions.

Sarah, a mother of two, in her early 30s, is a fashion consultant and a first-generation Egyptian immigrant living in North America with her husband and kids. She decides to go on a trip with them this Christmas since they almost met everyone from their tight-knit family and community on Thanksgiving. …


Digital customer experiences are not limited to booking hotel rooms but they are about the entire journey from discovering a place, to considering various hotels and learning about local experiences through recommendations, reviews, comments, and general public opinions.

Sarah, a mother of two, in her early 30s, is a fashion consultant and a first-generation Egyptian immigrant living in North America with her husband and kids. She decides to go on a trip with them this Christmas since they almost met everyone from their tight-knit family and community on Thanksgiving. …


As much as there are tech startups in the hospitality space, the world is going digital in all frontiers possible, making lives easier for guests and hotels, while constantly changing guest expectations in the hope of effortless customer experiences.

For hoteliers, this shift comes with new challenges namely awareness in terms of technology, understanding of functionalities by the entire management, and open-mindedness from hotel and brand owners to accept that digital customer experiences are ruling the game along with the evergreen human touch of hospitality.

Let’s take a story here in contrast with our conversation of digital customer experience, and…


As much as there are tech startups in the hospitality space, the world is going digital in all frontiers possible, making lives easier for guests and hotels, while constantly changing guest expectations in the hope of effortless customer experiences.

For hoteliers, this shift comes with new challenges namely awareness in terms of technology, understanding of functionalities by the entire management, and open-mindedness from hotel and brand owners to accept that digital customer experiences are ruling the game along with the evergreen human touch of hospitality.

Let’s take a story here in contrast with our conversation of digital customer experience, and…

Are Morch

Digital Marketing Coach | ❤️All things Hotels 🏩 and Digital Marketing | Digital Marketing for Hotels http://bit.ly/HotelCoach

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