This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways. PERSPECTIVE Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make your hotel stand out in the marketplace to have a good view of what your hotel is offering…

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways. PERSPECTIVE “To me hospitality and digital transformation are art. It is like a painter that uses a combination of colors to create a picture. And we all will have a different perspective on how we view the finished product. …

The digital transformation playbook represents a new way for hotels to help employees take ownership and accountability of the task ahead during challenging times. THE DIGITAL TRANSFORMATION PLAYBOOK Inside this digital transformation playbook for hotels is everything you need to master the employee and customer journey in context with the digital transformation plan. The…

As global warming and climate change continue to make headlines, consumers are becoming increasingly aware of the effect their choices have on the planet. From recycling plastic products to eating less meat, people everywhere are adopting a more sustainable lifestyle. …

Do you want your hospitality business to thrive? Build an effective Social Media Marketing strategy, and you will accomplish your goal. Social media marketing plays a crucial role in the success of the hospitality business. Here is why. Daily social media usage reached 144 minutes in 2019, and this number…

The coronavirus is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while traveling to different locations. They are looking to work in any location that provides wireless internet capabilities and mobile hotspots. Traditionally many brands have resisted remote work. But with…

The call to stay home and social distance after COVID-19 hit the world saw travel restrictions being implemented all over the world. This didn’t not only hurt the hotel and travel industries but also devastated travel plans for world trotters. Thankfully, the world is slowly opening up for travel after…

UX design is simply a type of design that makes use of products that provide satisfactory and nice experiences to users. It involves the design of the entire process of acquiring and updating the product. They include branding, function, and software updates. UX is often confused for User interface design…

Digital customer experiences are not limited to booking hotel rooms but they are about the entire journey from discovering a place, to considering various hotels and learning about local experiences through recommendations, reviews, comments, and general public opinions. Sarah, a mother of two, in her early 30s, is a fashion…