Digital Transformation for Hotels

Are Morch
4 min readMay 31, 2022

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways.


“To me hospitality and digital transformation are art. It is like a painter that uses a combination of colors to create a picture. And we all will have a different perspective on how we view the finished product. The key is to bring out the commonalities that tell us that this is an experience we want to share with others.”


Digital transformation can be complex at several levels.

The biggest challenge is typically about mindsets. Often people don’t resist change, but they resist being changed.

Digital transformation is not just about technology, but also about identifying the commonalities where people and technology work in harmony.


Digital transformation is nothing new it is a process that many brands have utilized over the years.



Are Morch

Digital Marketing Coach | ❤️All things Hotels 🏩 and Digital Marketing | Digital Marketing for Hotels