Digital Transformation Playbook for Hotels

Are Morch
12 min readSep 19, 2021

The digital transformation playbook represents a new way for hotels to help employees take ownership and accountability of the task ahead during challenging times.

THE DIGITAL TRANSFORMATION PLAYBOOK

Inside this digital transformation playbook for hotels is everything you need to master the employee and customer journey in context with the digital transformation plan.

The digital transformation playbook represents a new unique way for hotels to embrace content and social media management.

Over the last couple of years, many hotels have been talking about the personalization of the customer experience. Though data tells us that several brands including hotels have trouble delivering it.

With the digital transformation playbook, we shift focus towards creating tribes that will help hotels amplify collective digital experiences.

A successful digital transformation formula is very simple;

Digital Transformation = Digital Tribe + Collective Digital Experience

CREATE A NEW DIGITAL TRANSFORMATION CULTURE

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Are Morch

Digital Marketing Coach | ❤️All things Hotels 🏩 and Digital Marketing | Digital Marketing for Hotels http://bit.ly/HotelCoach