Here is How Agile Marketing Can Help Hotels with Real Time Attention

Today Hotels has to start learning how to leverage information in real time. Discover How Agile Marketing can help Hotels with real time attention.

One of the challenges for many brands and Hotels included is that today every second human are consuming your content has to be tracked.

For most brands and Hotels, we know tracking the information in itself is not enough. We have to approach marketing that values making changes based on customer experiences or data in real time.

Agile Marketing strategies and campaigns leverage real time data

A study done by AgileSherpas identified several key drivers for leveraging Agile marketing;

• Improve productivity: 64.3%
• Increase innovation: 48.4%
• Enhance ability to manage changing priorities: 48.4%
• Improve alignment with other teams/business objectives: 46%
• Accelerate delivery of campaigns: 44.4%
• Improve team morale: 36.5%
• Improve project visibility: 35.7%
• Enhance predictability of campaign delivery: 26.2%
• Better manage distributed teams: 23.8%

Agile marketing is setting up processes that enable Hotels to create marketing strategies and use tactics that are more responsive to today’s dynamic marketplace.

In digital marketing, ‘agile’ involves identifying opportunities to use new, disruptive technologies and techniques on digital marketing platforms and responding to the use of these.

One of the key components of Agile Marketing is to put in place simple effective plans that respond to change. And this process utilizes frameworks that identify the rapid changes that come as a result of new technology, New Media, and Social Media.

The principles build up a framework where your Hotel identify a set of goals and aspiration to get your team in the same direction. And then every week to four weeks reset the priorities.

This type of shift will challenge the traditional Hotel Marketing practice. But a 1–2-page framework empathizes on the rapid changes that let your Hotel focus on the simple and little things that are important to the customers real time moment.

The challenges we see in the Hotel Industry is that marketers believe current processes are working well enough.

Most Hotels prefer to plan their work in advance using a lot of detail and then try to stick to the plan to the best of their ability.

Innovation and creativity today focus on analyzing cloud data.

The key for Hotels is looking at important relevant date through Google Trends. And the start optimizing the experience based on data points that is important.

Design your Social Media Marketing campaigns and build themes that are tailored to the experience customers really are looking for.

Today with modern technology, tools and services Hotels is a really unique position to take effective proactive actions to respond to customer needs in real time.

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Chatbots is a huge opportunity for Agile Marketing

With innovate alternatives like Alexa for Hospitality and chatbots Hotels have a great opportunity to tailor unique personalized customer experiences.

This is about creating meaningful relationships with Hotels customers.

Chatbots provide the opportunity to communicate one-to-one with a customer and engage them in a more meaningful way than typical broadcast or one-to-many channels can facilitate.

Whether using Hotel Experience Ambassadors, automated chatbots, or a combination of the two, chatbots can help Hotels drive deeper relationships with customers through interactions that are convenient when and wherever the user happens to be, helpful on-demand problem/need resolution, and emotionally connected.

Chatbots allow brands to provide in-context suggestions for useful products or services and stand instantly available to assist and resolve customer service inquiries.

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Conclusion

When you think about something that’s agile, you think about movement and flexibility, about adaptation and getting out of the way — in a good way — so that you can get the job done.

When it comes to marketing, there’s a new term that’s driving what a lot of people are doing: agile marketing. That says that the best marketing works not plotted out months or even weeks in advance, but in real time, right then and there, taking what you’re learning and applying it and then evaluating metrics, constantly.

What’s made agile marketing possible, of course, is technology and specifically Social Media. You can put a campaign out there and instantly see how well it works. And if it’s not working? Well, then you can fix it, almost immediately, and see if that has any effect. If it does work, you can expand it — again, almost immediately.

How should that work for your Hotel? This graphic explains it.

I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.

If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.

When your Hotel serves your community they will reward you back with serving you.

From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.

A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.

If your Hotel need help to put it all together then make sure to the let us know.

Today’s Social Media Management tools provide advanced options that will help Hotels with these tasks. If you need a quality team the help your Hotel pulls this off, then get in touch with my partners at Founders Media.

With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.

Social Media Mastery for Hotels

Social Media Marketing Mastery for Hotels is NOW Open! Click Here if you are ready to take your Hotel to a new level!

To get your Hotel started here are a few FREE gifts and resources from me and my partners Founders Media.

1. FREE access to my Hospitality Gone Social Vault (Click Here to Unlock)
2. FREE ebook from Founders Media (Click Here to Unlock)
3. FREE 21 Days To Social Media Mastery for Hotels email course (Click Here to Unlock)
4. FREE access to #HotelPodcast — A Podcast about Social Media Mastery for Hotel (Click Here to Unlock)
5. FREE access to our Facebook Group — Hospitality Gone Social (Click Here to Unlock)

A special thanks to Jessica with Ghergish & Co for collaborating on this article.

Salesforce is the world’s #1 customer relationship management (CRM) platform.

About the author

Are Morch is the founder and owner of Are Morch — Hotel Blogger and Social Media Consultant. Get more from Are on Facebook | Twitter | Google Plus | LinkedIn | Pinterest | Instagram

Originally published at aremorch.com on September 9, 2018.