How Event Marketing and Experience Marketing Solve the Constant Content Shifts for Hotels
Today’s modern event marketing is evolving into an experience solution that will solve constant content shifts for Hotels.
Upon embarking on your own Hotels journey to become a modern experience marketer, it’s important to first embrace not only the necessary transformation of how you think about events but also your Hotel overall mission and role within the marketing team.
Everything that goes into making a great experience, key performance indicators used to measure success, and the processes and tools used to execute integrated experience marketing have changed.
This proves that for Hotels to succeed today it is important to embrace the transformation of how your Hotel think about events.
Unleash the power of the modern Event Marketing Software platforms
If your Hotel is hosting an event I am sure you are looking to achieve some important goals like;
- Increase customer engagement
- Improve customer satisfaction
- Increase brand awareness
- Establish market positioning
- Gain new insight about the market
- Improve earned media
- Embrace valuable micro-moment
- Connect with brand ambassadors
- Identify and establish relationships with new partners
- Build a community
- Keep the conversations with the community before, during and after the event
- Generate new leads
- Embrace the values of #DirectBooking
- Event retentions
EventTemple is a Modern, User-Friendly Event Platform for Venues that your Hotel can learn to use in an Hour.
With a powerful event platform that comes with an all-in-one event booking system, it will make your Hotel capable of performing the right tasks at the right time to the right audience.
And EventTemple is the world’s first venue management software sales platform designed specifically to help venues and Hotels increase bookings and revenue without any additional advertising.
With their revolutionary software, your Hotels is now is a better position to make the physical event the centerpiece of an integrated experience marketing campaign, and the quintessential socializing and relationship-building experience for the targeted market.
Modern Hotel and Social Media marketing must be extended to your events. With the established trend towards the increasing importance of tailored, high-quality content and the necessity to engage buyers across Social Media, web, mobile, and other marketing channels throughout the customer’s journey, it’s critical that you also incorporate this into a modern Hotel event experience.
Embrace the new “NORMAL” of event management for your Hotel
EventTemple helps Hotel take the guesswork out of things like event structure, content, scheduling flow, and so on.
One of their core concepts has been to put the customer journey at the center of their software.
There are several components of your Hotel events that can be done to maximize the integrated power of live and Social Media interactions.
Hotels that take advantage of this type of technology is enabling themselves to build effective deep relationships with their audience, targeted groups, and corporations.
This type of technology and software is fit for;
- Independent Hotels
- Wedding Venues
- Special Event Venues
- Convention Center
- Private Member Clubs
- Hotel Chains
Implement the journeys into a Strategic Event Calendar
When your Hotel lay out the event strategies for the year is it critical to have a tool that allows you to integrate the customer journey and experience in effective ways.
During the planning stages, it is important to attract the right communities that will help your Hotel promote dedicated events.
Two-way communications and connects is important before, during and after the event.
Moderns event technology and software brings life to the customer journey and integrate effective storytelling models. It is critical during the planning process to identify micro-moments that resonate with your Hotels targeted markets.
Networking with attendees during the event
One additional component to get the most out of your Hotels Event Management Software is facilitated strategic networking.
Facilitating groups and community knowledge during an event will add an extra delightful experience for the attendees. Learn to know attendees and companies that take their time the event at your Hotel.
Make introductions and suggest attendees meet up with a brand at the event.
And also take time to suggest local places to visit for attendees.
Request a Demo to learn more how EventTemple can tailor their service to meet your Hotels needs.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to put it all together then make sure to the let us know.
Today’s Social Media Management tools provide advanced options that will help Hotels with these tasks. If you need a quality team the help your Hotel pulls this off, then get in touch with my partners at Founders Media.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
To get your Hotel started here are a few FREE gifts and resources from me and my partners Founders Media.
1. FREE access to my Hospitality Gone Social Vault (Click Here to Unlock)
2. FREE ebook from Founders Media (Click Here to Unlock)
3. FREE 21 Days To Social Media Mastery for Hotels email course (Click Here to Unlock)
4. FREE access to #HotelPodcast — A Podcast about Social Media Mastery for Hotel (Click Here to Unlock)
5. FREE access to our Facebook Group — Hospitality Gone Social (Click Here to Unlock)
A special thanks to Bob and Cyrus with EventTemple for their assistance and insight.
EventTemple is the world’s first venue management software sales platform designed specifically to help venues and Hotels increase bookings and revenue without any additional advertising.
About the author
Originally published at aremorch.com on July 18, 2018.